About Us

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About 71 Legacy

The leader in Superior Ammolite

As unique as you are.

71 Legacy has been the home of superior Ammolite, inspiring the world with the rarity and beauty of Canada’s gemstone. 71 Legacy Ammolite is as unique as you are – brilliant and colourful. For your home, for sharing with others or just for yourself.

Superior Colour. Radiant Energy. Heirloom Quality.

Our passion – Our promise

These are the pillars that we have built 71 Legacy on. They are our promise to you.

Ethical mining
We have been formally recognized for our environmental stewardship and social responsibility.
Advocacy
71 Legacy continues to be a leading voice in the Ammolite and Gemstone community, advocating and implementing best practices.
Recognized
In 1981, Ammolite was officially designated a precious gemstone by CIBJO (World governing body for precious stone categorization).
Guaranteed
Everything we do is quality. And we back it with our Lifetime Guarantee on all of our jewellery and home products.

Ethical mining

We have been formally recognized for our environmental stewardship and social responsibility.

Advocacy

71 Legacy continues to be a leading voice in the Ammolite and Gemstone community, advocating and implementing best practices.

Recognized

In 1981, Ammolite was officially designated a precious gemstone by CIBJO (World governing body for precious stone categorization).

Guaranteed

Everything we do is quality. And we back it with our Lifetime Guarantee on all of our jewellery and home products.

A rich history of quality

Each of our 71 Legacy Ammolite products are crafted by hand; each piece of Ammolite is individually selected and polished to bring out its unique colours and pattern. All of our jewellery is backed by a Lifetime Guarantee – a policy we can stand behind knowing that all of our products are crafted with care by experts.

From its beginnings, 71 Legacy has grown in operations. We ethically mine the raw Ammolite and create jewellery and home products that are loved the world over by fashionable people, lovers of colour and fine collectors.

The rare & beautiful Ammolite

In 1981, Ammolite was officially designated a precious gemstone by CIBJO. Ammolite is the last of the gemstones accepted in the past 300 years and amongst the rarest, placing it alongside its peers Opal, Ruby, Sapphire and Emerald.

Leading the way – Sharing our love of Ammolite

Founded from a passion for paleontology and an entrepreneurial spirit – the vision was to introduce the world to the beautiful and captivating Ammolite. We were fascinated by its history, rarity and cultural significance. Indigenous Canadians refer to Ammolite as the “Buffalo Stone”, others refer to Ammolite as the “Energy Stone” or “Spirit Stone”. Ammolite comes from the fossilization of Ammonite Cephalopods, which are found around the world yet, only in the Bearpaw Formation of Southern Alberta did they mineralize and become the rare and colourful gemstone. To this day, 71 Legacy is the leading Ammolite producer and brand, delighting customers internationally.